Alberto Ramos

Chairman of the Board

Founder of HR Ratings, the leading Mexican credit rating agency in Latin America and one of only 10 companies authorized by the SEC to operate in the United States. In 2014, he founded HR Media and serves as Chairman of the Board for both firms.

Previously, he held various executive positions in research and analysis departments at internationally renowned financial institutions with a presence in Mexico, such as UBS, Credit Lyonnais Securities Asia (CLSA), ING Barings, and Banamex.

He holds a Bachelor’s Degree in Economics from the Instituto Tecnológico Autónomo de México (ITAM) and a Postgraduate Degree in Advanced Econometrics from the same institution, where he later served as a professor in the Undergraduate Economics Program.

Aníbal Habeica

Vice Chairman of the Board

Founder of HR Ratings and HR Media, where he serves as Vice Chairman of the Board for both firms.

Prior to his role at HR Ratings, he held various executive positions in research and analysis at institutions such as Scotia Capital, UBS, Credit Lyonnais (CLSA), and ING Barings.

He holds a Bachelor’s Degree in Economics from the Instituto Tecnológico Autónomo de México (ITAM) and was a professor of Economics at the Universidad Iberoamericana (UIA).

Rodrigo Gómez

Chief Executive Officer

Co-founder and CEO of HR Media, leading the company since 2014, which currently serves as the official video audience measurement provider in Mexico.

At HR Media, he has been actively involved in the development and evolution of new audience measurement capabilities, expanding national coverage and incorporating solutions to understand video consumption across linear television, Connected TV, streaming, and other platforms.

He brings over 20 years of experience in marketing, strategy, and business development. Prior to HR Media, he held various executive positions in multinational consumer goods companies, managing brands, portfolios, and business units, as well as leading the development of innovation, communication, and media platforms for Mexico and Latin America.

He holds a Bachelor’s Degree in Business Administration from the Instituto Tecnológico Autónomo de México (ITAM), specializing in Finance, where he has also taught courses in Business, Marketing, and Entrepreneurship.

Nadezhda Lebeque

Chief Product Officer

Nadezhda has over 20 years of experience in media, research, and audience measurement, and has been part of HR Media for more than a decade.

During this time, she has played a direct role in the development and evolution of the company’s measurement solutions, from their initial stages to their consolidation as the official video audience measurement provider in Mexico.

Currently, as Chief Product Officer, she is responsible for safeguarding the consistency and evolution of the product that serves as the industry currency, bridging market needs with methodology, operations, and the development of new measurement capabilities.

Her previous experience at TV Azteca and Danone/Bonafont also allows her to understand audience data from different industry perspectives: the broadcaster and the advertiser.

Head of Customer Experience

Carlos brings over 34 years of experience in advertising, media, and audience research, with a career path that has allowed him to understand the industry from multiple perspectives: broadcasters, creative and media agencies, advertisers, and measurement firms.

He began his career at McCann-Erickson and later joined IBOPE/AGB Mexico as Deputy Director of Commercialization and Client Service. Throughout his career, he has held executive positions at global agencies such as UM, MediaCom, PHD, OMD, and Mindshare, working with brands including Coca-Cola, Nestlé, Bayer, Rolex, and CHANEL, among others.

In 2025, he joined HR Media as Head of Customer Experience, where he is responsible for strengthening relationships with clients and industry stakeholders, ensuring that audience data translates into relevant and actionable insights for their businesses.

Efrén García

Chief Technology Officer

Efrén brings over 20 years of experience in technology, digital transformation, infrastructure, and cybersecurity, with more than a decade specializing in technology applied to audience measurement.

As Chief Technology Officer (CTO) at HR Media, he is responsible for the company’s technology strategy and keeping its measurement platform in constant evolution. His work involves researching, evaluating, and implementing new technologies capable of responding to changes in how audiences consume content and, consequently, how they must be measured.

He also leads the development and evolution of technological infrastructure, automation, platform integration, data processing, and security, incorporating new capabilities that keep HR Media at the forefront of audience measurement.

He holds a Degree in Computer Systems Engineering from the Universidad Tecnológica Latinoamericana and is a Cloud Engineering Specialist within the Google Cloud ecosystem.

Mauricio Pichardo

Chief Operating Officer

Mauricio has over 25 years of experience in audience measurement, with a career covering virtually the entire industry value chain: methodology and statistics, field and panel operations, technology, quality and auditing, product development, and client service.

Throughout his career, he has participated in transformation and evolution projects for television and radio measurement systems, including the design and expansion of panels, the incorporation of new methodologies and technologies, and national and international audit processes. His experience also includes close relationships with clients and industry bodies, as well as participation in measurement projects across various Latin American markets.

He joined HR Media in 2024 and currently serves as Chief Operating Officer (COO), responsible for integrating methodology, statistics, technology, operations, and quality to ensure reliable measurement in continuous evolution.

Ramón Moreno

Executive Director of Customer Relations

He has more than 15 years of industry experience, having worked at OMD, Carat, Televisa, the Instituto Verificador de Medios (IVM), and IPG MediaBrands, with a career primarily focused on media agencies executing projects across Mexico and Latin America.

He has held a wide range of roles, from campaign execution and account management to leading business units, sales, and client service, developing communication and media strategies for all types of brands, including some of the largest advertisers in the region.

In recent years, he has specialized in the continuous improvement of customer experience, working to evolve commercial relationships into true inter-company partnerships. For this reason, he joined HR Media in 2019 as Executive Director of Customer Relations, responsible for the front office and client consulting services.

He holds a Bachelor’s Degree in Communication and Public Relations and a Master’s Degree in Business Administration specializing in Marketing from the Universidad Latinoamericana.